In July 2007, international London-based retailer, Tchibo, booked a conference followed by a dragon boat event and BBQ with Gable Events at Dorney Lake in Windsor. The aim of the event was a fun and relaxing activity after a busy day of presentations and workshops for 120 staff as part of their mid-year business review.

Ella Tracey, Marketing Director at Tchibo, said “The dragon boat racing was a great idea and a real high point of the conference! It encouraged integration between all business channels: shops, concessions and support centre. The event was excellent value for money... it was well organised and suitable for both men and women at all fitness levels. It gave the opportunity for different teams to get to know each other better and learn how to work together... the feedback was overwhelmingly positive, everyone loved it!”